Megumi Oyanagi's Blog about Internet Marketing and Web 2.0

Thoughts and discussion developed from the author's MBA thesis titled "Concept and Miximization of Web Equity" submitted in March 2006. The objective is to make an attempt to clarify her awareness and quest, and share with marketing professionals about recent Web 2.0 and social media issues and ideas.

Saturday, 3 March 2012

Vol.74 – Case Study: Companies/Brands Leveraging Social Media in Japan (Muji)

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Following the previous article Vol.73 – Ranking: Companies/Brands Leveraging Social Media Generating Sales in Japan some of the successful c...
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Wednesday, 29 February 2012

Vol.73 – Ranking: Companies/Brands Leveraging Social Media Generating Sales in Japan

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Nikkei Digital Marketing, a publishing company in Nikkei group (a leading business publisher in Japan) specialized in digital marketing rece...
Saturday, 14 January 2012

Vol.72 – Facebook Use Soaring in Japan: Requirements to Benefit from Social Media

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Facebook has become popular in Japan in January 2011 after Twitter became popular in Japan in July 2010, which is the reason why 2011 is oft...
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Saturday, 10 December 2011

Vol.71 – Promotion Strategy in Japan: Google+ vs. Facebook

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As of December 8, there are 40 million users for Google+ worldwide. In the case of Japan, as in the previous article Vol.64 – Facebook and T...
Saturday, 26 November 2011

Vol.70 – After 1 Month of LinkedIn Japanese Service Announcement

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As a follow-up article of the previous article Vol.69 – Requirements for LinkedIn to Popularize and Take Root in Japan, the author would lik...
Saturday, 22 October 2011

Vol.69 – Requirements for LinkedIn to Popularize and Take Root in Japan

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The author had said that LinkedIn is not yet so popular in Japan and one of the requirements for LinkedIn to become popular is localization ...
Saturday, 1 October 2011

Vol.68 – Social New Graduate Recruiting to Take Root in Japan?

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The previous article Vol.51 – How Internet and Social Media is Changing Recruiting in Japan mentioned that a few Japanese companies started ...
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About Me

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Megumi Oyanagi
A bilingual, inter-cultural, Japanese global change agent. Business Development & Marketing Expert with management literacy. Product / corporate / employee marketing professional. Lived in U.K. 8-15 years old. Additional expertise: Strategy, Organizational Development, Diversity and Inclusion, Change/Project/Stakeholder Management, Team Building
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